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Browse the siteFebruary 20 2015
People have even more access to digital channels than ever before and every industry is facing the effects of that. In the case of this blog post, real estate, is definitely showing signs of a major shift from traditional channels onto digital ones.
Working with buyers and sellers every day, it's increasingly important to be omnipresent, especially since your clients are relying on your expertise on every digital channel. Over a year ago we came up with a list of 15 stats that every Realtor must know, but we wanted to revamp that list to bring it into 2015 (stats courtesy of National Association of Realtors [slideshow and white paper], Properties Online, Brian Buffini's Real Estate Report) and give you five more important pieces of data.
1. 70% of agents have a website
2. Only 12% of Realtors have a real estate blog
3. 56% of Realtors use social media
4. 92% of real estate agents prefer email in communicating with clients
5. 25% of agents generate more than 50% of their business from repeat clients