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Browse the siteNovember 23 2016
Long the bible of consumer data in residential real estate, NAR's venerable Profile of Home Buyers and Sellers now has competition.
With the 2016 Profile, which was released on Halloween and is based on a massive survey of both buyers who have participated in recent residential transactions, NAR celebrated 35 years of annual publication. When the Profile was launched in 1981, Ronald Reagan was inaugurated for his first term, "Raiders of the Lost Ark" opened in theaters and the median value of a home was $55,300. in recent years, the Profile has been the source of information that defines residential real estate today, such as these often-cited findings:
While the venerable NAR Profile set the standard for years as the "go to" source of consumer data, now it has a competitor with some different ideas about what measure and how to present its results. Just a a few weeks before NAR releases its 35th edition, Zillow introduced the first Zillow Group Report on Consumer Housing Trends.