Generating More Email Leads for Your Real Estate Business

Email leads are arguably the most valuable tool you can use to foster client relationships. Obviously, an initial signup indicates that the lead is potentially interested in your services. In addition, the email address provided can also be used to foster long-term relationships through consistent marketing.

With that in mind, it's extremely important for all entrepreneurs to continue growing and fostering their subscriber lists. We've outlined a few of the most effective ways to generate more email leads below. Check them out to learn how to start growing your list today.

Social Media

Often, when people discuss digital marketing, they tend to view email and social media as two separate avenues for lead generation. However, the reality is that social media can often act as a funnel to encourage people to sign up for your email list. There are a few ways that these two tools can be made to work together:

• Adding a Signup Form: Right now, Facebook is the most effective platform for this, but there are plenty of apps available that will allow you to add a signup form directly to your social media business page.

• Promoting a Contest or Giveaway: Consumers love free things. Entice them to give you their email by using your social media profiles to advertise a small prize for followers who subscribe to your list. Just make sure to include a strong call to action so your followers know how to properly enter their information.

• Host a Webinar or Live Event: Platforms like Google+ make it easy for Realtors to connect live with their clients, which can allow consumers to feel a stronger connection to your brand. Use a signup form to have followers register for the event beforehand to collect their emails and promote a sense of exclusivity.