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Sign into your accountAre Digital Ads the New Drip Campaign?
April 13 2018
E-mail marketing is a proven, affordable way for real estate agents to earn new and maintain existing relationships.
It's not quite as easy as the popular term "drip campaign" suggests it might be, however.
Drip campaigns imply that the same message can be left to "drip" into inboxes month after month, sent with the hope that eventually someone either gets annoyed enough to unsubscribe or hopefully, calls to inquire about a listing.
In short, the idea that any marketing effort can be run totally hands-free and still pay off represents a rather fundamental misunderstanding of how marketing works. This is why every few months, major consumer brands adjust their message and run new commercials. They test and measure to find out what resonates.
Making matters somewhat worse is the growing number of CRMs that automate not just content delivery, but content creative, too.
Marketing can indeed be automated and effective. But it can't be left unmonitored, only to eventually drip its way into the SPAM folders of forgotten clients.