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Sign into your accountDoes SEO Make Sense for the Average Agent's Website?
August 20 2018
If you own a website, it's likely you have heard the term SEO or Search Engine Optimization. If you're a real estate agent with a website, it's also highly probable a firm offering SEO services have solicited you.
The challenge with SEO today, for many agents, is that the largest real estate companies who focus on the internet invest millions of dollars in SEO. They often have outside firms, or internal teams, whose daily focus is on perfecting the SEO of their websites. As a result, they often dominate even local real estate search results. Also, these companies buy a lot of local real estate advertising keywords, so these sponsored search results are always on top of the unpaid ranked search results below.