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Browse the siteApril 16 2012
How do most people find their real estate agent? Research shows that many consumers ask their friends, family, and colleagues for recommendations. With help from some agent ratings experts, I'm going to explore the problems related to these word-of-mouth referrals. I'll also explore a growing trend in finding an agent: online agent ratings.
A Broken System
There are a variety of problems with word-of-mouth referrals. Two of the biggest I see are:
However, as Larry Romito of Quality Service Certification, Inc. (QSC) points out, "Word-of-mouth recommendations are impactful. People trust their friends and family members and value their opinions." Given how powerful word-of-mouth recommendations are, we can certainly expect them to stick around. So how do you make the most of them?