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Sign into your accountRethink How You Use the MLS for Better Listings
April 02 2013
Guest contributor Celeste Starchild of ListHub says:
Good online marketing can come with a big price tag.
But I wanted to share some ideas that you can incorporate for free that will help your online listings compete with others and get the attention from buyers that they deserve.
It all starts with re-thinking how we use the MLS. Since the information we enter in the MLS is the source of marketing content that is ultimately displayed to consumers (on websites like realtor.com®, Zillow, HomesDatabase.com and others), we need to enter listings into our MLS with the homebuyer in mind.
So, what does the buyer want to know? How can you maximize on every word and picture you enter in the MLS to increase your chances of getting calls on your properties?
Here are three easy suggestions: 1) Don't repeat the house features in your remarks 2) Focus on lifestyle and neighborhood, and 3) Don't skimp on quality photos!