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Browse the siteJune 03 2013
If you've ever felt lost when researching real estate programs or apps--good news. We're publishing a series of "Buyer's Guides" that feature important questions to ask and options to consider before making a new purchase. These are mini versions of our 2013 Technology Guide, each focused on a specific category of product. Today, we're kicking things off with a guide to CMAs. Read on to learn more.
CMA stands for Competitive Market Analysis. Traditionally, these reports for seller clients provide recent comparable sales and allow agents to craft their own recommendation for listing price. However, as a product category, it is quickly expanding to include a variety of other reports for both buyers and sellers, often automated to require minimal input from the agent.
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a CMA.
First, let's look at general questions you'll want to ask.